Rally Racing team, Byron Garth and Sky Pinnick have partnered with VholdR, makers of the World’s first (and lightest) HD Helmet Camera, ContourHD. The 401Rally racing duo are both filmmakers at Rage Films by day and rally racers by night, making this sponsorship with VholdR a perfect fit. Lightweight and cordless, the ContourHD can be installed almost anywhere on the car, which will allow the team to shoot from some unique and creative angles. The 401Rally 2006 Subaru WRX will be outfitted with a myriad of the ContourHD camcorders during the 2010 pro racing season, documenting every turn and fast-paced slide of the course. The footage from these races will be available free to the public at www.vholdr.com.

VholdR, recognized the partnership with team 401Rally as a unique opportunity to enter into the Rally Racing sport by utilizing the filmmaking skills of Byron Garth and Sky Pinnick. “They offer a skill set that allows our ContourHD cameras to capture the rally racing world. This is exactly how the helmet cams are meant to be used,” says Jason Green, Executive Producer at VholdR.

Byron Garth and Sky Pinnick are currently ranked 9th overall in the Rally America National Championships and placed 3rd in the Super Production class at the Sno*Drift race in Atlanta, MI in late January. They are anticipating another action-packed, adrenaline-filled race at the upcoming Rally in the 100 Acre Woods, in Salem MO.

Find out more about 401Rally - Byron Garth and Sky Pinnick: www.facebook.com/401Rally : www.twitter.com/401Rally : www.rally-america.com

And learn more about VholdR and their ContourHD cameras at: www.vholdr.com.

About VholdR

VholdR is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video. Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world. For more information about VholdR please visit www.vholdr.com.

About Rally America

Based in Golden Valley, Minn., Rally America sanctions the premier rally racing series in the United States, the Rally America National Championship Series. In 2010, Rally America will conduct six National Championship events at venues across the country, from Olympia, Wash., to Bethel, Maine. Rally America competitors reach speeds well over 100 mph in modified street cars on natural-terrain courses of gravel, dirt or snow. In the fall of 2010, Rally America will also introduce European-style wheel-to-wheel rally cross to North America. For more information regarding Rally America, Inc., the 2010 Rally America National Rally Championship or the new European-style rally cross events taking place at the New Jersey Motor Sports Park in the fall of 2010, please call (763) 553-2742 for details or visit www.rally-america.com.